Choose your model
Seven models, hundreds of combinations. Dial, hands, bezel, bracelet, logo: you pick it all and watch the result live.





SEIKOJUST
Dress classic
From 299€
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SEIKOMARINER
Iconic diver
From 299€
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SEIKONA
Sports chronograph
From 279€
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SEIKOAK
Integrated sports luxe
From 309€
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SEIKOLUS
Curved, open heart
From 299€
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SEIKODWELLER
Rugged diver
From 299€
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SEIKONAUT
Sporty casual
From 299€
ConfigureQuestions we get asked
Around 2 weeks. Your watch does not exist before your order: it is assembled specifically for you in our workshop, then inspected before shipping. Tracked delivery is free.
Yes. Depending on the model, your watch gets a Seiko NH35, NH38 or NH70 automatic calibre. These are the Japanese movements found in far more expensive watches: tough, repairable, and wound by the motion of your wrist.
Not at all. The configurator renders your watch live at every click: you choose by eye, not from technical references. And if you hesitate between two options, write to us before ordering and we will tell you what works best on the wrist.
Yes, in two different ways.
A custom logo on the dial is selected directly in the configurator. It costs €85, shown in your own currency at checkout: your logo requires a unique mould, made specifically for your watch.
An engraving on the case, text or image, is added as a separate option, outside the configurator.
36 mm for a slim wrist or a discreet, classic look; 39 to 41 mm for a stronger presence. If in doubt, measure your wrist: under 17 cm, 36 or 39 mm is usually better balanced.
Every configured watch is made to order from your choices, so it cannot simply be resold. If there is a defect, the 2-year manufacturing warranty applies. And if anything disappoints you, write to us: we always find a solution.
Your watch is waiting
Seven models, hundreds of combinations, a watch that will exist in one single copy: yours.
Pick my model